MARKETING DIRECTOR

CREATIVE + MARKETING LEADERSHIP

I love a story well told. I have made a career of sharpening messages, connecting with audiences, and solidifying brand identities. As a player coach, I motivate talented teams to exceptional results by fostering an environment that encourages every member to teach, learn, and have fun. With decades of repping loved brands, I do all I can for culture, because very little matters more.

BRANDING

Whatever makes your brand stand apart, every touchpoint is a way to solidify that story. From developing a new, unique brand position to reaffirming an existing one in new ways, it’s a core capability.

Marylhurst University  |  The University of Grown-ups

Burgerville  |  Kids Club Program

Identity | Logo Design

CAMPAIGNS

Big ideas call for comprehensive campaigns. Whether a targeted push or a brand platform for the ages, a compelling story cleverly told is a big win for everyone involved.

Nike  |  NBA Takeover

Puget Sound Starts Here  |  Regional Storytelling

Burgerville  |  NW Favorite

CULTURE

Wired writer Douglas Rushkoff once wrote that he could predict the next big thing based on who was having the most fun. When you rally the troops, great things happen.

Nike  |  Employee Engagement

Alagen  |  AlaGENIUS Campaign

EXPERIENTIAL

Some of the most memorable concepts engage people in non-traditional ways. It’s a big win when you can not just share a story, but make it interactive.

Marylhurst University  |  Bus Bench

GMI  |  Multi-Choice Adventure Book

TxDOT  |  Wrecked Truck

Burgerville  |  You Can’t Lose Trivia

Featured Projects

NIKE | NBA ANTICIPATION

Leveraged NBA-style shot clocks to help Nike’s North America Supply Chain count down to the brand’s takeover of the NBA.

NIKE | EMPLOYEE ENGAGEMENT

Activated physical spaces at Nike’s largest distribution center to aid employee motivation, retention, and attachment to the brand.

ALAGEN | ALAGENIUS

Labeled employees in a branded way, sharing their expertise on social media to educate and grow brand awareness.

PSSH | REGIONAL STORYTELLING

Creative directed 36 multimedia stories about living near Puget Sound to inspire connection and care of this special environment.

There is great power in a story well told.