When Nike North America HR wanted to brand their efforts around internal advancement and employee growth, I named the effort “Win Within” and designed this logo to match. A full campaign featuring manager training tools, video promotion and physical signage more proudly bore the branded identity.
The dynamic blending of the words also worked really well in animated form on video assets. The word “WIN” opened up to reveal the word “WITHIN” within.
Joyful Noise wines are equally meant to be savored and shared. As such, these small batch wines from “one grape + one grower + one maker” wanted an identity that was approachable and unpretentious.
In addition to the mark, I have designed labels for their wines. Keeping with the theme, each is meant to stand out, while being both refined and playful. A nice addition, the top of the corks invites drinkers to “Come In.”
Nike’s original distribution center was literally a Volkswagen van.
When a group at Nike World Headquarters set out to reconfigure employee-only campus clearance sales, they chose this name in homage. I designed the mark to emphasize the heritage.
Activated physical spaces at Nike’s largest distribution center to aid employee motivation, retention, and attachment to the brand.
Labeled employees in a branded way, sharing their expertise on social media to educate and grow brand awareness.
