Make prospective students aware of a new Marylhurst campus in the area.
We turned one of the notoriously uninspired advertising mediums — bus benches — into interactive experiences. By physically attaching school desks to the benches, we inspired onlookers to not just recognize a college campus being close in proximity, but also a college degree within reach. What’s more, prospective students could sit at the desk while waiting for the bus, further cementing the idea.
The concept was awarded placement in the Communication Arts Advertising Annual, a highly esteemed and coveted recognition in the advertising industry.
Activated physical spaces at Nike’s largest distribution center to aid employee motivation, retention, and attachment to the brand.
Improved a popular traveling exhibit by making it experiential. Using directional audio, students were able to ride shotgun.
